
Hamilton Mayor John F. Bencivengo greets former New York Giant and Hamilton Honda owner Jessie Armstead at the new auto dealer’s grand opening, June 9, 2009. (Photo by Norine Longo.)
HamiltonSpace.com
By Community News Staff
Former New York Giants linebacker Jessie Armstead has lived a football lover’s dream, playing in five Pro Bowls during a decade-long career. But he came to Hamilton to pursue a combination of his other passions — business and cars.
The connection between the new Hamilton Honda dealership on Route 130 and football is evident in glass display cases in the waiting room, housing autographed Giants jerseys and helmets and photographs of triumphant moments on the field. Many of the shots are of the Giants playing the Philadelphia Eagles, in a nod to the fan base in this area, where residents support teams to both the north and south.
Michael Saporito, originally from Long Island, is Armstead’s business partner in the venture, which he said they have been planning for years. They found there was a need for a Honda dealership in the Hamilton area, which has a population of more than 90,000, but no other Honda dealer in the immediate area.
“It chose us,” he said of the location.
Both he and Armstead plan to relocate to the Hamilton area, he added.
Honda dealerships are also located to the south in Burlington, to the east in Freehold and just north in Princeton, but none of those locations are necessarily convenient to Hamilton residents, he said.
“They welcomed me with open arms here,” Armstead said of the Hamilton area. “It wasn’t so much because of the athlete part of it but because I took out the time and got involved with the community. I got to know the people in the town. And a lot of times, dealers don’t take the time to meet with people.”
Originally from Texas, he has played for the Giants and also the Washington Redskins in the NFL. He played college football at the University of Miami in Florida.
But now Armstead has made Hamilton his community and even sits on the board of directors of the Hamilton Area YMCA.
“It gave me an opportunity to work with kids and help the kids out,” he said. “This is my community also. I want to be well involved in the YMCA and different programs and different organizations here.”
At 65,000 square feet, on 11.5 acres, the Hamilton dealership is the largest in the Northeast, Saporito said. It will have up to 1,000 new vehicles on the lot, and 165 cars were sold and delivered in the first several weeks after its “soft” opening in May.
General Sales Manager Michael Fanning said the sleek facility is “the future,” with an emphasis on cleanliness, efficiency and technology.
The grand opening, complete with appearances from current and former NFL players, was held June 9.
“Jessie is somebody I look up to,” Giants starting running back Brandon Jacobs said. “He’s older and been in the game a long time, and he knew where he wanted to take his business. He’s made some great decisions so far.”
Township Director of Economic Development and Technology Michael Angarone said the facility has brought 60 new jobs to the area so far and fits into the township’s plan for the Route 130 corridor.
“The dealership will be a catalyst for other things that are happening,” he said.
The $24-million dealership is between the Hamilton Marketplace shopping center and the new Shoppes at Hamilton, all on the northbound side of Route 130 near Klockner Road.
The location will offer vehicle service seven days a week and has 37 service bays in a spacious interior.
A café will serve breakfast and lunch for customers waiting to have their cars serviced, and the site also boosts a small, quiet area with Internet access and a space for children to play.
Saporito said Armstead will be “very involved” at the site with day-to-day business.
“Honda’s got a really great product, and everybody loves Honda products,” Armstead said. “The thing about it is customer service, working hard, working hours. I don’t shy away from hard work. I want it to be known in the community and all around here. We’re going to do everything to help the community out and get involved in it and make this Honda store No. 1 in the nation.”
Saporito acknowledged that opening a car dealership during a recession that has hit the automotive industry particularly hard may seem like a risk, but expressed confidence in the venture.
“I think if everybody gives us the opportunity to earn their business they’ll get blown away,” he said.
“If you work hard, no matter how hard it is, the strong will survive,” Armstead said. “I started at the bottom. You can’t help but keep on working hard and come up.”
Assistant editor Rob Anthes contributed to the reporting of this story.